About Asha

Photo credit: Karen Walrond

Hi, I’m Asha. I live in Portland, Oregon with my family. I’ve been a writer for over 20 years. Longer, if you count the stories I scribbled on binder paper as a kid.

The 1970s

My first published work was a poem in Children’s Digest when I was eight years old. I still remember how it felt to see my name printed in those newsprint pages. It was the first time I thought of myself as a writer.

The 1980s

High school. Big hair. College. I graduated from UC Berkeley with a Sociology degree (that will become relevant later.)

The 1990s

Several years into my work life and marriage, something big happened: the Web.

Between jobs, I wrote several how-to books about Web publishing. One of these books was Microsoft FrontPage For Dummies. It sold thousands of copies and went into multiple editions, making me a professional writer, after all.

The 2000s

In 2005, my oldest kid was in kindergarten and my youngest was a toddler. I struggled as a new parent, and none of the parenting books I read helped me feel better.

By then, another big thing had happened: blogs.

In December 2005, I launched the Parent Hacks blog to swap life hacks and tips with other parents and talk about what was really going on.

Parent Hacks kicked off a 10+ year journey with the smartest, most generous community of parents on the Internet. My readers and cohort of fellow bloggers were wise, funny, encouraging, and kind. I no longer felt alone.

My writing career transformed from a solitary job to a vibrant, dynamic conversation. Parent Hacks readers confirmed something I’d always hoped was true: that most people are helpful and generous when given the opportunity.

The 2010s

Few of us early bloggers realized that we had unwittingly kicked off a revolution in the media and publishing industries. But soon enough, companies caught on and stars were born! Money was made! “Influencer” became a job title!

My work with Parent Hacks opened doors to video programming, media appearances, public speaking, international travel, and political engagement. It introduced me to new friends across the country. And, it brought me back to writing books.

I joined my dear friend Christine Koh to co-author Minimalist Parenting (Bibliomotion, 2013), the “trust yourself and keep it simple” parenting philosophy we both came to in our different ways.

Parent Hacks: 134 Genius Shortcuts for Life With Kids (Workman Publishing, 2016) is an illustrated collection of tips collected on the Parent Hacks blog and contributed by other parents. I wrote it to honor the magic of those ten years and that community. I wanted to make something tangible to give back to say look, we made this together.

Christine and I expanded upon Minimalist Parenting in Edit Your Life, our podcast about simplifying, decluttering and making room for the awesome in your life.


In 2016, I took an unexpected turn toward grassroots political organizing. The 2016 US Presidential election results filled me with alarm — for the safety of my kids (all our kids) and the health and integrity of the United States. On November 9, 2016, in a Tampa, FL hotel lobby at the end of my PARENT HACKS book tour, I created a secret Facebook group as a place to gather friends and educate ourselves about how to get involved in the political process to make our voices heard.

Within weeks, the group grew to over 7000 Portlanders, and became one of the early outposts in what grew into a nationwide civic engagement movement. I led and moderated this group (eventually named Persisters PDX) for two years, organizing meetings, encouraging participation, and building community. Together with other local groups, we made phone calls, wrote letters and postcards, attended town halls and rallies, and got out the vote. Thanks to the work of people like us, a “blue wave” swept through the 2018 election ushering in a Democratic majority in the US House of Representatives.

2020 and beyond

With a nationwide movement well-established, I left online political community-building in pursuit of a more sustainable model for democratic participation. A small group of friends and I formed a Democracy Club — like a book club, but for democracy. We’ve been meeting and taking action ever since, and we’ve written a guide, How to Start a Democracy Club, so anyone can start a Democracy Club.

My kids are now (almost) grown. My nest is (almost) empty. The pandemic has changed everything. And I believe, more strongly than ever, that each of us has a voice, and it’s our right, responsibility and remarkable gift to use it in service of creating a more just and peaceful world.

How to Contact Me

The best way to keep in touch is to subscribe to my newsletter. I read all replies!

You can also find me on Instagram and Twitter at @ashadornfest.

Speaking at the World Domination Summit in Portland, Oregon in 2015. Photo credit: Armosa Studios

Book-related press and publicity

For Parent Hacks, email publicityinfo@workman.com

For Minimalist Parenting, email edityourlifeshow@gmail.com


For speaking engagements, contact Carol Schneider at the Workman Speakers Bureau, speakersbureau@workman.com


Christine and I work with sponsors on our podcast, Edit Your Life. Email edityourlifeshow@gmail.com for details and our current rate sheet.

Review requests and guest posts

I do not accept product pitches, press releases or guest posts.

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